Back in the day.... there were video stores. Quentin Tarantino worked in one.
Then Blockbuster Video came and wrecked that business model (not to mention the basis for one of my film scripts).
What happened next was the advent of Netflix and film mailers. Which ultimately became a venue for video streaming services.
The goal is the same: Charge people to watch product on a device. The technology is what has evolved and changed the industry.